Marketing You Can Measure — Accountable to Every Rupee
ROI-focused Google and Meta ads, high-converting landing pages and airtight tracking — engineered to lower your cost per lead and prove its return.
- Google & Meta ads
- Lower cost per lead
- Airtight conversion tracking
- ROAS-focused reporting
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Why ad spend often doesn’t pay back
Most paid media underperforms not because budgets are small, but because costs keep rising, measurement is broken, and campaigns are optimised for the wrong outcomes.
Rising acquisition costs
Auction competition pushes ad costs and cost-per-acquisition up every quarter, so the same result quietly costs more and eats into margin.
Attribution you can’t trust
With privacy changes and cookie loss, platforms over-report the same conversions — so it’s hard to know what actually drove revenue.
Spend that won’t scale
The moment budgets go up, cost-per-acquisition climbs — growth and efficiency end up pulling against each other.
Creative that fatigues fast
Winning ads wear out within weeks; without a steady pipeline of testing and fresh creative, performance stalls.
Leads, not revenue
Campaigns chase cheap clicks and form-fills instead of qualified pipeline, so volume looks healthy while sales quality quietly drops.
Data, but no decisions
Dashboards full of numbers, but no clear read on what to pause, scale or fix next — so the data never actually improves performance.
What performance marketing covers
Every campaign is built around ROI — lower cost per lead, better quality, and reporting you can act on.
Google Ads
Search, Shopping and Performance Max campaigns built around profitable keywords and real conversion data.
- Search & Shopping
- Performance Max
- Keyword & bid strategy
Meta Ads
Facebook & Instagram campaigns engineered for leads and sales — not just reach.
- Lead generation
- Retargeting
- Creative testing
Retargeting & Funnels
Multi-step funnels that recover lost visitors and lift conversion over time.
- Funnel design
- Retargeting audiences
- Nurture sequences
Landing Pages & CRO
High-converting pages and A/B testing so more paid traffic becomes leads.
- Landing page builds
- A/B testing
- Conversion optimisation
Tracking & Analytics
GA4, pixels and conversion tracking set up properly — so every rupee is attributable.
- GA4 & pixels
- Conversion tracking
- Attribution setup
Reporting & Optimisation
Transparent dashboards and ongoing optimisation focused on ROAS and cost per lead.
- ROAS & CPL dashboards
- Weekly optimisation
- Clear reporting
Want marketing that’s accountable to every rupee?
Discuss Your RequirementsReal brands, real work
A look at how we help businesses bring structure, clarity and momentum to their growth.
A structured digital presence for a compliance & risk brand
Challenge: Complex compliance and risk offerings were hard for enterprise buyers to evaluate and trust.
What we did: Translated the offering into clean site architecture, clear messaging and a lead flow mapped to how enterprises actually evaluate trust and authority.
“Hakaru Infotech helped us translate complex compliance and risk offerings into a structured digital presence — clean architecture, clear messaging, and a lead flow that reflected how enterprises actually evaluate trust and authority.”
Structure and visibility across a high-volume B2B operation
Challenge: Demand generation, distributor onboarding and internal coordination lacked structure and visibility.
What we did: Built strategy, design, automation and content as one system — reducing friction and speeding up decisions.
“Hakaru Infotech helped us bring structure to demand generation, distributor onboarding, and internal coordination — giving us visibility into what was working and where scale was breaking.”
A simple, transparent engagement
Understand
We learn your goals, constraints and what a good outcome looks like for your business.
Plan
We scope the right mix, define deliverables, owners and the metrics we’ll track.
Execute
We run the work as a dedicated team or managed process, with clear communication.
Measure & improve
We report against the metrics that matter and refine based on real results.
The usual way vs. working with Hakaru
The usual way
- Juggling several vendors for marketing, operations and tech
- Campaigns that chase clicks, not enquiries
- Accounts and data owned by the agency
- Reports full of vanity metrics
- Slow, unclear handoffs between teams
With Hakaru Infotech
- One partner across marketing, operations & technology
- Work tied to leads, response and revenue
- You keep your accounts, data and assets
- Clear metrics you can actually act on
- A named owner and a fast, accountable response
Industries we work with
We partner with growing businesses across a range of sectors — from technology and FMCG to life sciences and professional services.
Why businesses choose Hakaru Infotech
Revenue-focused
We optimise for leads, response and ROI — not vanity metrics.
Flexible engagement
Dedicated team or managed process, scoped to your goals and budget.
One partner, many capabilities
Marketing, operations and technology under one roof.
You own everything
Your accounts, data, website and assets stay yours.
Transparent reporting
Clear metrics and regular reports you can actually act on.
India-based team
Offices in Noida and Patna, working with brands across India.
Frequently asked questions
How much should I budget for ads in India?
Who owns the ad accounts — me or Hakaru?
How soon will I see results?
What’s the difference between performance marketing and SEO?
How do you measure and report results?
Let’s grow your business
Tell us what you need and we’ll get back within one working day.
Request a callback
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